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Contact Management is used to manage the contact between your store and customers and prospective customers. Call to actions can be added to act as reminders to perform a certain action with a customer on a certain date. The actions might be as diverse as calling to notify of an upcoming sale, calling because a payment was promised and not received or following up with a potential customer. The Contact Management system may also be used as an internal calendar for management and employees. You will have a better organized staff if the Contact Management system is used to its fullest potential.