Pointy part of Google Logo

Attract local customers to your brick and mortar store by adding your products to Google with Pointy.

Millions of people use Google to search for products near them every day. Pointy helps bring these customers to your store by adding your in-store products to Google.



Why add your in-store products to Google

Increase your store’s visibility

Your in-store products can appear in search results and on your Business Profile on Google Search and Maps, making it easier for customers to see what you sell before visiting your store.

62% of consumers across surveyed countries say they are currently buying a majority of the items needed right now in store 1


Show customers what’s available in your store

Many customers check Google to see if stores near them stock the products they want. By adding your products to Google, they can easily check if the product is available in your store.

1 (SOURCE: Google commissioned Ipsos COVID-19 Tracker, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR ~n=500-1000 online consumers 18+ per market. Jan 6-9. 2022;)

72% of Americans surveyed agree that they are more likely to shop at stores where they can check if a
product is in stock 2

2 (SOURCE: Google/Ipsos, Google Shopping Omni, US 18+ who conducted shopping activities in past two days. Nov 30 - Dec 3rd, 2021.)


How it works

Getting started with Pointy
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