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Show shoppers what's in your store with Pointy.
Every day, shoppers are researching products online. Attract these shoppers to your physical store by displaying your products on Google.
Pointy shows shoppers what’s in a retailer's
store when they’re searching on Google. They can see the
store’s products on the Business Profile on Google.
How Pointy surfaces products
Pointy helps retailers to display their products on Google when shoppers search for stores near them or for a type of store, chain or product.
Where products can show up, Pointy helps products to surface on:
- The Pointy Page.
- The Business Profile on Google Maps and Search.
- Google Shopping.
- Google Images.
Attract local holiday shoppers to your brick and mortar store by adding your products to Google. People use Google to search for products near them every day and the holiday shopping season will be no exception. Pointy helps bring these shoppers to your store by adding your in-store products to Google.
How it works
Pointy and AIM Point of Sale Software have integrated, meaning Pointy is available as a free download and is included with v12 Active-e Services.
Pointy Page
The Pointy Page is a website that lists your in-store products online. Every retailer gets a Pointy Page when they sign up to Pointy. As they scan their products, the information is pulled from the barcode, matched to an image and description from our database, and uploaded to the Pointy Page.
Features of the Pointy Page:
- Individual product listings.
- Retailer profile to show store opening hours, address, etc.
- Ability to call the store and reserve a product.
- Stock status labels, including ‘In Stock,’ ‘Unknown’ and ‘Out of Stock.’
- A social sharing option, to share individual products to social networks.
- The Pointy Page can be linked to from the retailer’s website as a live product catalog.
Business Profile on Google
Pointy allows you to display your products on your Business Profile on Google. Shoppers can easily browse your product offerings and identify your store as a preferred buying option.
- Products display on the SWIS module on the Business Profile. When clicked, it opens onto the local storefront to show more information such as if the product is in stock.
- Products can also display in the SWIS module in Google Search.
- Products can be shown with or without prices.
Local Inventory Ads
Local Inventory Ads are a premium ad feature that are much easier to run through Pointy. LIA are highly-visual, intent-based ads that show up prominently on Google for product searches, for example “mucinex cough suppressant myrtle beach.".
- Local Inventory Ads are only available to retailers with a physical store.
- Traditionally, any retailer with a physical store can set up LIA. However it is a time-consuming process that involves providing multiple inventory feeds to Google. With Pointy, a retailer only needs to set their budget and location from their retailer dashboard. They don’t have to create the campaigns or set bidding strategies.
- Intent-based: this means ads are only shown to people nearby who are actively searching for a product.
- Retailers can access easy-to-understand charts and data on how their ads are performing in their retailer dashboard.
